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David Beckham for H&M

Dopo essere stato testimonial di numerosi marchi di abbigliamento, David Beckham debutta come stilista con una collezione di intimo uomo creata per H&M.

Ecco alcune delle sclusive foto della campagna pubblicitaria.

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ALASDAIR MCLELLAN/H M MUST BE CREDITED, H M CAMPAIGN MUST BE MENTIONED EDITORIAL USE ONLY. NO BOOKS, STOCK, ADVERTISING OR MERCHANDISING (1528901F) DAVID BECKHAM H M BODYWEAR UNDERWEAR RANGE DAVID BECKHAM H M ADVERTISING CAMPAIGN FOR HIS BODYWEAR UNDERWEAR RANGE - JAN 2012 ALASDAIR MCLELLAN/H M MUST BE CREDITED, H M CAMPAIGN MUST BE MENTIONED DAVID BECKHAM APPEARS IN STRIKING IMAGES FOR HIS DEBUT BODYWEAR COLLECTION FOR H M. THIS FIRST COLLECTION INTRODUCES NINE UNDERWEAR STYLES FOR MEN AND COMPRISES BRIEFS, BOXERS, VESTS, T-SHIRTS, PYJAMAS AND LONG JOHNS. AVAILABLE FROM 2ND FEBRUARY 2012 AT 1, 800 H M STORES WORLDWIDE, THEY RANGE IN PRICE FROM GBP 7.99 BRIEFS TO GBP 19.99 LONG-SLEEVED T-SHIRTS. -WORKING WITH A TEAM HAS ALWAYS BEEN A KEY PART OF MY LIFE AND I FOUND THAT TO BE THE SAME WHEN DEVELOPING THIS RANGE. COLLECTIVELY WITH MY DESIGN TEAM WE SPENT TIME WORKING ON THE FEEL, FIT AND STYLE TO ENSURE THE PRODUCT IS NOT ONLY SOMETHING I WOULD WEAR BUT ONE WHICH I WOULD BE PROUD TO PUT MY NAME TO. I ALWAYS WANT TO CHALLENGE MYSELF AND THIS WAS SUCH A REWARDING EXPERIENCE FOR ME. I'M VERY HAPPY WITH THE END RESULT AND I HOPE H M'S MALE CUSTOMERS WILL BE AS EXCITED AS I AM.- DAVID BECKHAM. - DAVID, BECKHAM, H M, ADVERTISING, CAMPAIGN, FOR, HIS, BODYWEAR, UNDERWEAR, RANGE, JAN, 2012, PERSONALITY, 11935953,

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Leggi l’articolo sulla nuova linea di intimo uomo ideata da David Beckham.